Bicycle roadshow is a form of mobile performance with a convoy of bikes on the street driven by participants to attract the attention of passersby. The staff of PG, PB driving the bicycles wear eye-catching uniforms with the brand's logo and color and the vehicles are decorated the same. Bicycle roadshow running is favored by many brands because of its convenience and strong ability to attract potential customers. In the following article, we will focus on “what should be kept in mind when organizing a bicycle roadshow to achieve the greatest attracting effect for your brand”.
In terms of route
Activities of bicycle roadshows are taking place at crowded public streets to attract potential customers’ attention. Despite the fact that bicycles are considered as a compact and easy-to-go means of transportation, it is necessary to avoid rush hours in streets where traffic is often congested to minimize the separation of groups, the loss of aesthetics, and the reduction of product and brand promoting effectiveness.
Activities of bicycle roadshows are taking place at crowded public streets to attract potential customers’ attention
In terms of aesthetics of the bicycle convoy
Vehicle decoration is one of the most important things that you should pay attention to. Being responsible for conveying the message to those traveling on the routes, bicycles must be decorated with sharp product images, clear and concise messages. The advertising images will be shown by decorating the bicycles with banners, flags, etc., in the same color as the uniforms of the PG/PB team driving the vehicle.
In terms of the staff
It is necessary to prepare the number of PGs / PBs participating in the roadshow event in accordance with the plan and orientation of the organizer. They must be enthusiastic people, have a high sense of responsibility and are fully-equipped with uniforms and accessories.
PG lineup with good looks is an important factor in attracting customers
In addition, the health of employees also needs to be focused. Because roadshows take place outdoors and require personnel to drive vehicles for a long time, they will easily lose their strength. Therefore, organizers should prepare food and drink, along with sun protective items such as hats, long-sleeved shirts...
In terms of the bicycle roadshow advertising license
When holding a bicycle roadshow, be sure to apply for a permit from the authorities, namely the Ministry of Culture, Sports and Tourism. Make sure to complete the administrative procedures to avoid possible troubles.
With more than 13 year experience in the field of events and conferences, Vietnam Events will be committed to bringing you the greatest experience of bicycle roadshow running services at a reasonable price. Besides, we also provide a wide range of event-related services such as event equipment, human resources.
Above is the sharing of Vietnam Events about what should be kept in mind to organize a successful bicycle roadshow. For the best advice and quote, just contact us now +84 913 311 911.
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