Virtual Event- New Way in Event Organizing during COVID-19

With the outbreak of the COVID-19 epidemic worldwide, it is difficult to organize an event, especially large-scale events. A virtual event opens up a new trend, a 'solution' for events in this difficult time. Let's find out virtual event- new way in event organizing during COVID-19 in this VietnamEvents’ post.

What is a virtual event?

A virtual event is an online event, in which participants will be able to participate through interaction with electronic devices (computers, laptops, smartphones, etc.) with Internet connection in a virtual world instead of having to be physically present at the venue to participate like traditional events.

In the current epidemic time, the organizers all over the world as well as Vietnam is embarking on creating quality virtual events and catching up with world trends. Typically, the product launch event of Oppo Find X2 in Vietnam is streamed on Oppo's Facebook and official Youtube channel.

Virtual event has the ability to convey the message to the customer is as strong as the coverage of traditional events, because it can reach a huge audience from anywhere in the world thanks to advantages of the internet. A virtual event is a step that marks the step away from the traditional way of organizing events and advancing to the development of the event industry.

Types of virtual event

Along with the development of technology, virtual events are gradually becoming popular and in the business marketing plan. To meet that diversity, a virtual event is designed with quite a variety of types. Each type of online event has its own unique features depending on the purpose of the event and the target towards the customer.

Here are some common types:

• - Webinars: webinars allow presenters to connect with the audience and exchange information.

• - Webcasts: a live video stream of events, broadcast content in all areas according to the event flow.

• - Virtual Conference: Constructing a traditional conference in an online space, all areas of the event such as reception, stage, display are digitized into a virtual venue but bring the feeling like attending a real event again.

• - Virtual Tradeshow: exhibits, as well as fashion shows, are also brought into the online space, customers can fully admire and interact with products from creators around the world right now at their own house.

• - Virtual Career Fair: an event that connects employers and job seekers in a virtual environment instead of crowded at major career fairs.

The benefits of the virtual event

Understanding the definition as well as some types of the virtual event, let's learn about the benefits of E-event:

• - Affordable cost: The cost savings of venue rental, F&B, high-quality light and sound system, some production items ... are really a huge benefit that virtual event brings.

• - An unlimited number of attendees: Virtual events can be easier to access for attendees than traditional events. That means you can expand your reach and get more customers’ attention to your brand and event.

• - Friendly with the environment: Virtual events reduce the impact of people through reducing emissions due to traveling activities of the event, using materials and equipment to produce events, ...

• - Providing data for post-event analysis as well as customer analysis: event data statistics to see the pros and cons of the event as well as a clear understanding of the customer's desire to improve and deliver development for future events.

• - Safety and security: Current event security is an optimal unresolved issue, so a virtual event is a safe solution for attendees. In addition to safety reasons, the health of participants is also guaranteed, especially in the current Covid-19 epidemic. 

Conclusion

In the current spread of Covid-19, a virtual event will be the best solution for the event industry due to the many advantages that it brings. Along with the development of technology, the virtual event will become very popular and will become one of the new event trends in the world. Hope after this post of VietnamEvents, you can have an overview of the virtual events. With years of experience and always discover and improve, if you need help with virtual event equipment, contact VietnamEvents for the best advice.