License to organize roadshow | Detailed guidelines

In recent years, there have been more and more businesses using roadshow branding as a form of advertising to promote their products and services. However, to carry out this event the process as well as the provisions of the law, not many businesses clearly understand; especially in terms of paperwork for licensing from the authorities. Therefore, VietnamEvent would like to show you the instructions on how to apply for a roadshow license in the article below.

Why do we have to apply for a roadshow license?

Roadshow is an interactive advertising format in which means of transport such as bicycles, motorbikes, cars, etc. are used to promote a brand and its products and services in the market. These vehicles will run one after another on the central streets, crowded with people. Therefore, competent agencies need to have strict management to maintain urban order. In Vietnam, the competent agency to license the implementation of Roadshow is the Ministry of Culture, Sports and Tourism.

Businesses need to apply for a license to be able to organize a roadshow

Procedure for applying for a roadshow license

Application for advertising license

To be granted a roadshow license, organizers need to prepare a set of documents including the following documents:

• Application for permission to run ads

• Copy of the business registration certificate of the company applying for the license

• 02 samples of advertising products printed in color, signed by the individual, or the seal of the organization applying for permission to advertise

• Copies of documents proving the conformity of goods with standards as prescribed by law

• For advertisement of medical goods and services, there must be papers issued by competent authorities

Procedures to apply for a license to run roadshow outdoor advertising

Currently, there are 2 ways of applying for a Roadshow license for businesses to choose from, namely:

• Businesses apply for permits themselves: Organizers need to prepare documents and submit them to the Ministry of Culture, Sports and Tourism. If goods and services are related to Health or Agriculture, they must apply for additional permits at these 2 departments. The advantage of this method is that it is cheap, but it is quite time consuming.

• Through 3rd-party: This will help businesses save time. What you need to do is give the application to the advertising company specializing in the service of applying for a license to run a roadshow, they will process and resolve it quickly.

​​Applying for a roadshow license

Roadshow advertising license fee

This fee will be publicly announced at the Ministry of Culture, Sports and Tourism. Depending on the event’s scale and the number of vehicles participating in the roadshow, the fee will vary.

If you are looking for a professional and reputable outdoor roadshow advertising agency, VietnamEvent will be the perfect choice. With more than 13 years of experience and a team of enthusiastic, well-trained staff, VietnamEvent confidently ensures high-quality service with an affordable budget. Just contact us now at +84 913 311 911.