Motion Capture (motion recording) is technology that captures the movement of a person, object . This technology is widely used in military, anatomy, medical, robotics and especially used to create characters in movies, cartoons or 2D and 3D games.
Event organizers cannot ignore this advanced technology to create more interactions with customers, improve the emotional effects for the event.
With LED screens and digital effects, music, Motion Capture brings unique and colorful experiences in the event. Many famous brands in the world have created Motion Capture innovative and effective, especially with product launches such as Pandora Garden 2019, Sony Wow Studio at SXSW 2019, Colgate Total SF 2019
1. Pandora Garden 2019
Inspired by the spring collection, Pandora has created a beautiful garden with butterflies and flowers, orange beetles and even four-leaf clover. Participants are walking around in the garden, interacting with the digital butterflies. Even, guests can take beautiful photos with butterflies on their arms.
2. Sony Wow Studio at SXSW 2019
The theme of this event revolves around the support of technology in increasing creativity. The event organizer erected a Fragment Shadow wall, allowing attendees to experience the change of body in movement on their shadow on the wall.
3. Colgate Total SF 2019
During the promotion of Colgate Total SF toothpaste, attendees can find out the mechanism of killing bacteria of the toothpaste by interacting with the screen.
4. DirecTV Super Saturday Night 2018
At Super Saturday Night in Minneapolis, attendees interacted with two LED screens to move the flowers to arrange the DirectTV 's logo.