Recently, 5 Korean ministries successfully co-organized K Expo Vietnam 2022 with the support of Vietnamevents.
K-EXPO Vietnam 2022 was hosted to commemorate the 30th anniversary of diplomatic relations between Korea and Vietnam. The expo aims to expand overseas sales channels for Korean SMEs, popularise Korean culture and make the most of the Hallyu wave in the region to expand into Southeast Asian markets.
K-Culture Exhibition, as a part of K-EXPO Vietnam 2022, took place on October 15-16. Visitors attending this event had the opportunity to experience a variety of exciting activities at booths imbued with Korean culture. In particular, many gifts were given to those who participated in this event.
K-Culture Exhibition attracts numerous young people who love Korean culture
Food, beverage, fashion, and cosmetics are popular items found at B2C K-EXPO booths
Dozens of people are lined up in front of the booth to experience Korean street food.
GOD SAUCE offers typical Korean dishes with special spice powder from this brand
Visitors try Korean beauty products offered at the cosmetics booth
Seaweed booth at the expo
Baby Shark - The character in the cute and ultra-catchy kid’s song recorded by South Korean company Pinkfong
The games held in the B2C exhibition make many young people excited
The highlight of the event was the K-Expo Concert at the National Convention Center's Water Square, taking place from 19:00 to 21:00 on October 16, 2022. It featured top Vietnamese and Korean stars such as Binz, JustaTee, Min, Baek Ji Young, Moonbin & Sanha, and AB6IX. Thousands of young people gathered at the K-Expo Concert stage, immersing themselves in the vibrant atmosphere of the event.
Countdown before K-Expo Concert officially started
Thousands of young people immersed themselves in the vibrant atmosphere of the concert
JustaTee's impressive opening performance with the song "Crazy guy" stirred up the atmosphere
Binz performed a series of hit songs: OK - Big City Boy - Sofar
The audience enjoyed the choreography of MoonBin & Sanha
Queen of K-drama OST Baek Ji Young delivered emotional performances
Min brought youthful and lovely performances
Korean boyband AB6IX performed the last acts to close the show
Vietnamevents filming team was capturing great moments of the show
Celebrating the success of the concert with fireworks
Vietnamevents professional and dedicated team made a great contribution to the success of the K-EXPO Concert
The B2B Meeting, the exhibition promoting Korean food and beverage export activities, was held at the JW Marriot Hotel Hanoi. Taking place from October 17 to 18, the exhibition attracted the participation of more than 120 businesses from Vietnam, Korea, the Philippines, Cambodia, Laos, and Malaysia.
B2B Business Meeting
Korean businesses in many fields participate in K- Expo Vietnam 2022
In particular, the exhibition also hosts a series of seminars themed "Vietnam’s food market trends and strategies to penetrate the high-end food market" and "Sharing secrets and advice to improve export efficiency" with the participation of the export enterprises. It also has networking sessions for export businesses with the participation of major clients and government officials.
Seminars brought many useful experiences for businesses
To facilitate the economic recovery from the pandemic and normalize the export of K-FOOD products, K-EXPO Vietnam 2022 also organizes export-import trade sessions through 1:1 connection and direct consultation.
B2B Business Meeting - A great networking opportunity for businesses
Enterprises of the two countries Vietnam - Korea signed a Memorandum of Understanding on cooperation