The number of enterprises operating in the field of event management has increased rapidly in Hanoi, but there are not many professional ones. In order to keep up with the trend of social development, partners' requirements, as well as professionalize the event organization in Vietnam, to have proper investment. Mr. Jackie Han, director of Vietnam Events - a leading event management in Vietnam, said in the interview.
How do you assess the development status of the Event company in Hanoi?
Along with the development and growth of businesses, event management is a new and effective tool. According to Dr. Joe Goldblatt, founder of the International Association of Events (ISES), enterprises spend around $ 500 million annually on event organizing. In the context of expanding market, the demand for event company in Hanoi will continue to rise. Event organization is really a potential business area.
Statistics show that Vietnam has hundreds of enterprises, organizations providing professional event management services. This number accounts for only 8.3% of all media and advertising companies.
However, the event company in Hanoi is in great number but not qualified yet, lack professionalism, mostly do not have internal force. Most of the event-management agencies are not proactive in human resources, material resources and technology. Event company in Hanoi is cooperating, connecting and hiring different units of hotels, convention centers and restaurants, advertising units, equipment supply, etc. Therefore, the event organization has not developed professionally, independently and the cost has become expensive and wasteful.
Potential but not professional, what is the cause of this?
Due to the combination of many services, organizing events requires businesses to invest a lot, especially in modern machinery and equipment. This is the weakness of most small and medium event companies in Hanoi. They do not own the machines, take orders from acquaintances, rent hotel conference rooms, rend odd items such as tables and chairs, equipment and then combine them to organize events so event mangers could not meet the increasing requirements of the industry, especially from large businesses and foreign businesses.
In addition, the event organizing in Hanoi is thirsty for qualified human resources that needs for big events in Hanoi. In Hanoi, there are informal and formal training school for event organization, such as University of Journalism, National Economics University, Hanoi University ... teach this subject in schools.
People who work in this field mostly learn from predecessors, from the customer's request and gain experience by organizing real events. Event company in Hanoi haven’t boldly invested in developing human resources to serve this sector. In addition, due to certain restrictions on foreign language ability, not many event company in Hanoi receive orders from foreign organizations and companies.
An indispensable factor making the prestige of every event organizers is the content and script for the event. However, these companies are currently in a very passive phase, following an existing model for all programs because of the lack of creativity. This is unacceptable in organizing events.
So to organize the event what should we do?
First of all, companies in the field of event management need to lead the needs of customer needs and pay attention to investment to provide full packages services for customers.
In particular, it is necessary to apply standards for organizing and managing perfect events, from the event planning, concept, design, personnel, construction , equipment rental and event management ... All is a closed cycle.
Event company in Hanoi need to know the product or service of the customer that requires organization to have the appropriate script and program. At present, with the development of trend, the requirements of customers are getting higher and higher, many customers demand to participate in the idea-making process and drafting the program content ... This will make a difference among event companies.
Besides, organizing events is a fairly new in Vietnam so to turn it into a truly professional industry, it is necessary to pay attention to it. Event organization is not only a service provider but it is also an industry and needs to be oriented to develop: investment in human resources, equipment, technology, need to invest in completion event content, create scripts, packages from A to Z . In order to catch up with the development trend, enterprises should strongly invest in people and specialized event equipment, especially those related to big events. Always try to satisfy customers' needs anytime, anywhere. Vietnam Events is trusted by many partners because the company invested in technology, machines, people and always refreshed and diversified products and services.
It can be seen that the field of event organization in Hanoi is a potential development field in Hanoi, but the competition in this field is not really fierce because foreign businesses have not participated deeply into this market. However, in the near future, with socio-economic development, with the wide international integration in many fields, the market demand is very large, it requires high quality services. Therefore, event company in Hanoi need to update and invest not only modern advanced equipment but also human factors to raise the level of strong competition, meeting the increasing demands of customer.
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