Tip #1: First thing first : Pay attention to the data
Every decision you make can and should be supported by data. That means you need to identify ways to quantify and learn from your efforts as a planner.
Having good data is valuable beyond just giving you the ability to iterate and design better events each time. It empowers you to negotiate and push back when clients have ideas that you can prove never worked in the past.
Tip #2: Creative the key to success
We put the time and effort into event design because it experiences matters. Stay creative , looking for ideas in the outside world.
Lean on your creative partners — like entertainers, furniture suppliers, and designers — who are responsible for the visual of your event.
Tip #3: Take pictures of it
How do you know you’ve designed a memorable event? One way is to find out if attendees are sharing photos or using your event as hashtag for their status.
Design your event in a way that encourages interaction on social media. For example, you could make a photobooth, or design Instagram logo everywhere you think beautiful to mark the photo area.
When considering event design, remember the most important thing of an event for taking photos is backdrop. Make sure you had amazing team of designers to have the best designed backdrop. People will interact with your event because of your backdrop.
Tip #4: Think like an anthropologist
If you manage events in cities across the country (or across the globe), you need to understand the culture and people in that location. If you are planning event in Los Angeles ? You better have to pay attention to the congestion. Minding everything around you, traffic, the weather, people, their concern, even their political opinion. Every thing can affect your event.
When choosing a destination, be conscious about the message it sends. Work with the authorities in the area to tie the culture of the community into the themes of your destination event.
Tip #5: Find properties you trust & grow your network
The main reason planners spend time visiting sites is that they don’t always have venues or contacts they trust in a given city. You could continue spending your time vetting meeting spaces with your own eyes, but you’d be better improve your networking skills to have more choices.
In this industry, connections are everything, so don’t shy asking your friends for help.
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